Media Planning & Buying
Media Planning – Procedure
Get a brief from Client
Select Target Audiences (TG)
Determines business & Communication Objective
Select Media & Rationale
Media buying, a sub function of advertising management is the procurement of media real estate at an optimal placement and price. The main task of media buying lies within the negotiation of price and placement to ensure the best possible value can be secured for an advertisement. The types of people who negotiate the price of these advertisements are labeled “Media Buyers” in the workplace. Increasingly, the job of a Media Buyer online is being done in real-time with advanced algorithms.
Outdoor Advertising can be situated in locations reaching everyone coming into or leaving your specific market area. You can pinpoint your prime target areas exactly!
Outdoor is BIG, BOLD & COLORFUL always on and always visible! It is captivating and it tempts people just like a freshly baked cake.
Frequency of OOH is real high. It is always visible so it attracts 100% pedestrians. The number of times audience/consumer get exposed by the campaign.
Outdoor Advertising provides broad coverage and outstanding reach. It is the most visible media exposed to everyone who goes outside of the house to work, study, shop or play.